About Loving Moments by Leading Lady

Loving Moments by Leading Lady provides expecting and new moms with quality, affordable nursing intimate apparel in fun and fashionable styles. Featuring playful stretch lace, cute and supportive camis, soft comfortable sleep leisure bras and seamless every day styles, Loving Moments has a nursing bra for every occasion.

Available only at Wal-Mart®, Loving Moments is easily found where moms shop – in store and online – making it just a little bit easier to save on the essentials needed to welcome your baby into the family.

Follow Loving Moments by Leading Lady on Facebook and Twitter (links) to learn more about our products, engage with other expecting and nursing moms and to be the first to find out about promotions and events.

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About Leading Lady

Leading Lady is a premier nursing and full figure intimate apparel company dedicated to creating comfortably functional, remarkably affordable, stylish and easy-to-wear bras and camis.

Since 1939 Leading Lady has taken pride in providing high quality, good-value products to the intimate apparel niche markets. Leading Lady continuously works to improve our products while adhering to a set of core values and business practices.

A family owned and operated company, Leading Lady has been expertly tailoring quality lingerie for mothers-to-be, new moms and full figure women for top brands and retailers across North America for more than 70 years.

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Leading Lady is excited to launch Loving Moments by Leading Lady, making it easier than ever for expecting and new moms to find quality nursing essentials for an exceptional value.

Find out more about Loving Moments by Leading Lady.